Primary Data – Data that is collected first hand by the researcher.Quantitative Research, on the other hand, quantifies the data and generalizes the results from the sample to the population. Qualitative data can be procured through a variety of forms like interview transcripts documents, diaries, and notes made while observing. It is used in exploratory and descriptive research designs. It is non-statistical in nature and the answers are derived from the data itself. Qualitative Research is generally used to develop an initial understanding of the problem. These methods fall into two types of research categories, which are Qualitative Research and Quantitative Research. The selection and use of methods for conducting marketing research require a great deal of experience and expertise in order to correctly gage suitability. And to a high degree, the quality of the data depends on the methods of data collection used. The success of marketing research is contingent on the integrity and relevance of the data. Use Cases maya.ai’s unique solutions for everything from data to CXĭata collection for marketing research is a detailed process where a planned search for all relevant data is made by a researcher.Where maya.ai innovation becomes tangible with real-life use cases, and ready-to-use demos.Retail Where the right merchants meet the right customers.Tech Distribution Tech products and recommendations to drive sales.Travel Increase share of travel wallet with personalization.Fintech Join the digital payment revolution with ease.Consumer Bank Drive customer engagement for revenue growth.
APIs Building blocks of maya.ai’s magic.Modules Four components for revenue growth.
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